The Thunderbird Case Series (TCS) The Thunderbird Case Series (TCS) is the official case clearinghouse for global business cases and notes authored by the Thunderbird School of Global Management faculty. Apr 27, 2011 - The importance of strategic management, Case study of H&M. Problem was to make an in-depth analysis of its marketing strategy and how to. Which need to be competitive begin to come up with “a global market” idea.

The Case Study exam is essentially a virtual business role play. Therefore, students need to understand their role within the case study exam in order to produce a good answer, demonstrating knowledge and applying skills from across the syllabus. The table below provides an overview of the role students are expected to take on at Strategic Study exam, who they will be seeking to influence and examples of the syllabus area they may be tested upon. At Strategic level, your role will be that of a Senior Finance Manager. Equivalent job titles in a real organisation might be: • Senior Management Accountant • Group Accountant • Financial Director What is the main focus of your role?

Overall focus Long term and setting the strategy for the business. You may be involved in • Measuring, analysing and managing risk • Advising on strategic decisions • Investigating potential business developments and investments • Advising on long term sources of finance and financial strategy. You will need to understand • Leadership and its role achieving change management • The full context in which the business operates • The importance of looking ahead and advanced planning. Who is your audience/who are you seeking to influence?

Chief Financial Officer/Board, senior management team - other senior non-financial staff. Examples of topic areas and tasks you may be asked to look at in the exam (based on Variant 1 of the Nov 2015 Management Case Study exam) Your role You are a Senior Finance Manager employed by Wodd, a forestry company which was founded in 1983 and has been a quoted company since 2001. Wodd is based in Marland, a European country, heavily industrialised in the South, but with large uninhabited areas in the North.

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Its climate is temperate and is well suited to growing timber. The emphasis in the Strategic Case Study exam is the Enterprise pillar and showing a balance of skills across all competency areas but all subjects will be tested. During the exam you will need to demonstrate: Technical skills Advise on the implications of diversification for shareholders and directors (P3 E1) Business skills Advise on predicting the impact of a weakening USD (E3 A1) People skills Advise on briefing analysts (F3 C2) Leadership skills Advise on managing the share price (E3 B1) Competency weightings for your exam Competency Weighting is the basis of distribution of marks from various sections in the SCS exam. You will have to obtain minimum threshold marks(approximately 1/3) for each competency along with score of 80 to pass the Strategic Case Study exam. Technical skills - 25% Business skills - 25% People skills - 25% Leadership skills - 25% NOTE: These are just illustrations to help you set the Case Study exam in context and are not exhaustive. Case Study exams Format: computer based Availability: four windows each year (Feb, May, Aug, Nov) at any of the 5,000 Pearson VUE centres around the world Length: 3 hours Marking: human marked Results: available 5 weeks after the close of the exam window Further information The Case Study exams are used to test a variety of skills including research and analysis, how to present information, persuasion and communication skills.